Hey there,
Today Elon Musk became the world’s richest human.
This is somthing I called last year…
Because in fact Elon Musk has been the most powerful human for some time, even though his monetary wealth did not reflect his dominance until today.
The reason Elon was not the world’s richest man sooner is because it’s not about the money for Elon.
It’s about the world changing solutions he is creating.
If it was all about the money Elon would have taken his company SpaceX public and would certainly make billions in the process…
However by keeping SpaceX private and being the majority stake holder Elon is able to move faster without having to answer to investors.
Elon is a man I’ve admired for years and I’m writing a book about him. I’m 124 pages into it…
The book will be called: Elonology.
You can sign up for free updates at: Elonology.com
The Power of Precedents and Superlatives
Elon is a master of hackng the media and organic marketing.
One way he does this is by achieving Precedents and Superlatives, as he says these are what the public responds to most.
Superlative means of the highest quality or degree.
Today Elon achieve a new superlative, that of being The Wealthiest Man on Earth.
Other precedents and superlatives Elon and his companies have achieved are:
The Safest Cars in The World and the Only Vehicles with a 6 Star Safety Rating.
The Leading Electric Car Company
The Most Valuable Car Company in The World
The Largest Factory in The World (Giga Factory)
The Largest Battery in the World (In Australia)
The Worlds First Reusable Rockets (SpaceX)
And the list goes on…
Although the list above is certainly impressive Elon started will smaller precedents and superlatives and scaled up from there.
You can use the same strategy to benefit your business or personal brand, no matter what market you are in.
For example, simply find a topic you want to identify with and create the longest list in the world about tips related to that topic.
Before Facebook went public I owned a website about “Facebook Tips” and used long lists about that topic and other relevant topics (I was #1 for “Get More Facebook Likes” also) to get to #1 in Google.
What I essentially did was set a precedent for the most comprehensive web page about the topic of Facebook Tips.
This is the foundation of how to game Google for top rankings and free visitors to your site…
The mission of Google is to organize the worlds information…
So if you create a precedent of the world’s best information about a certain topic, optimize it for the keywords you are targeting, and promote it properly you are well on your way to success.
Cheers,
Garin
P.S. Don’t forget to sign up for free updates and powerful Elon Musk info at my website Elonology.com.